So
far we’ve seen that it is not hard
to estimate the value of your property and that there
is no reason why you can’t advertise it yourself.
Once
you start advertising, people will start
enquiring about your property. There are certainly
no problems involved here. All you do is answer the
questions people ask you. From this point you have
a big advantage over professional sales people because
you’ll be able to answer a lot of questions
about your property that they won't be able to answer
unless they ask you first.
It
would be wise to instruct any children who
might answer your phone how to handle the calls you
receive regarding the property.
Don’t
expect too many calls. Generally, if you
got up to three responses to a newspaper ad you would
be doing exceedingly well.
When
I was selling real estate through agencies
I, and the other salespeople I worked with, thought
we were fortunate if we averaged one response to each
ad. Also, we would have been lucky if half of those
who enquired actually made an appointment with us
to view it.
Occasionally
people make enquiries for no other reason
than to be nosy. For this reason, it is a good idea
to ask for their name and telephone number. If they
are reluctant to do this then you know that they are
not genuine and they will know that you have called
their bluff. Having their phone number can come in
handy if you forget to inform them about something
that could influence further interest.
You
could consider asking enquirers a few probing
questions to find out how genuine they are, but I
personally believe it is best to leave these questions
until they have expressed a particular interest in
the property. You may need to sacrifice a bit of time
to accomplished time wasters, but this is part of
the package that comes with property selling.