Now,
having advertised and dealt with enquiries,
we now need to deal with showing people through the
house. This seems to be the thing that a lot of sellers
don’t look forward to doing. A common excuse
for avoiding this is for vendors to say, “I
haven’t got the time to show lots of people
through the house.” Before we go further, let
me stress something. Unless you were having an ‘Open
House’ viewing period, if you got one interested
person, or couple, a day to view your property during
the first week after it was advertised, and one every
second day during the second and third weeks, you
would be doing exceedingly well. After that, you would
be doing well if you got one party per week coming
round to view it.
To me it defies logic that people suggest that they
can’t spare a few hours a week to show people
through a house, yet they will sacrifice several months
full time employment in order to get enough money
after tax to pay a real estate salesperson to do the
work for them. Please don’t disregard what I
said earlier. Most New Zealanders would have to work
full time for about six months to earn $15,000 after
tax.
Even
if you live in a very busy street, don't
expect lots and lots of people to come round to inspect
your house. It is not unusual for properties to be
on the market for monthly periods when no buyers come
through to view it. The very fact that relatively
few people come to view houses for sale is one of
the reasons why people trying to sell privately hand
the sale of their property over to real estate agencies.
They think agents might get greater numbers of people
in, but they don’t.
If you listed your property with a large real estate
company, you would be showing a lot of sales people
through during the first week anyway, so you might
just as well be using up your time and energy showing
prospective buyers through yourself.
If
you really have an aversion, or feel too
self-conscious to show people through your property
yourself, why not get someone else to do it for you?
Any teenager could take care of that, and it doesn’t
necessarily need to be one of your own. You could
even offer to pay someone a few dollars for every
group they took through. Just make sure that you have
a leaflet with all the relevant details made up that
can be given to interested parties, and get the person
showing them through the house to take the names and
telephone numbers of these interested parties, if
you don’t already have them. That way you can
ring the people later and find out if there was anything
else they wanted to know about the property.
The
person showing visitors through the house
doesn’t have to have any sales skills. It is
almost impossible to talk people into buying a house
that doesn’t suit their requirements. In fact,
if you try to persuade buyers to purchase a property,
you are more likely to put them off. No matter how
beautifully presented and how reasonably priced a
house is, people won't buy it if it doesn’t
suit their needs. Generally, prospective buyers have
a good idea of what they are looking for in properties
within their affordable price range. If your property
meets their requirements, they will consider making
an offer, if it doesn’t, they won't.
Something
that is perhaps more important than the ability
of the person taking people through the property,
is the actual time of day that the buyers are taken
through? Try to make an appointment for a time when
it is likely to get a reasonable amount of sunshine
and when it is liable to be fairly quiet. You could
even restrict viewing times to certain hours, or days
of the week. If people are seriously interested in
your property, they will make the effort to come during
those restricted times. The value in making appointments
is that you won't have people coming through in the
middle of meal times or before you have had a chance
to make the place tidy. Arranging for restricted viewing
times is a bit like holding an open house, but the
visits would be restricted to people who have shown
a genuine interest. You won't get people up the street
coming in just because it happens to be an open house.
If you anticipate several parties coming through during
a specific period, you could arrange for some helpers
to keep an eye on them as they go through the rooms.
It would also make sense to offer
the visitors a cup of tea or coffee so that you can
keep them in the house a bit longer and get to know
them better. The friendlier you become with them,
the less likely they are to try to beat you down if
they put in an offer. Notice that I didn’t say
they are not likely to try to beat you down. I said,
‘less likely’.
Open
Homes
Better than having people make special appointments
to view your property, you would be better off running
‘Open Home’ periods. These are becoming
more and more popular with real estate companies because
some people prefer to view homes casually. With open
homes, you are likely to get people who are just being
curious, but it is also true that if they like the
property, they might tell others about it. If you
open your house to the public, make sure that you
get viewers to write down their names addresses and
telephone numbers in a visitor’s book. You have
a right to know who enters your house. If they refuse
to do this, politely ask them to leave. This will
provide some protection against the chances of robbery.
Real
estate agents usually only run open homes
for about ¾ of an hour. This is because they
often have to attend to three or four open homes on
the same day. However, since you are likely to be
running only one open home, you might as well allow
yourself two or three hours in order to allow more
time for people who are looking at other ‘open
homes’ to get to yours.