of the main reasons
people give their properties over to agencies to sell
is because of their understanding that agencies have
lists of buyers in their books. It’s true, they
do. All sensible real estate sales people keep a record
of all the people who have made enquiries about properties
through them. But where do they get the names and
telephone numbers of these people? The majority of
them come in response to ads on the Internet, advertisements
in newspapers and ‘For Sale’ signs in
front of properties.
When I was in real estate, I often
compared my list of buyers with those of other sales
people I was working with and most of us had many
of the same people on our lists. If we compared lists
belonging to sales people from other agencies with
ours, we would have found the same names there too.
What is more, if we all phoned everybody on our lists,
we would find that at least half of them were no longer
in the buying market because they had either bought
a property already or had given up trying for one
reason or another.
seriously looking to buy a house will list
his or her name exclusively with one agency. Sure,
many would prefer to deal with just one sales person
whom they liked and trusted, but it is not practical
to do so when seeking to buy a property. When you
are selling a property, it is a different matter.
One may, and often does, stick with one salesperson
they trust. But if one is seriously looking to buy,
one will keep looking in the papers and responding
to properties whose adverts interests them. Not to
sales people who interest them.